The purpose of a channel ID is to take a brand's identity and expand on it in animation. It's usually used to buffer the space between commercial breaks, and actual network content. It can be thought of as a logo in a dynamic state. I thought that a fun way to showcase Vogue's timeless identity would be to place the letters in seemingly disparate landscapes, and have the letters come together at the end to form the logo. The landscapes represent the four seasons which are appropriately as classic and timeless.